What is Hyaluronic Acid and Why Should You Be Using it?

Hyaluronic Acid is one of those buzzwords that has been sweeping the beauty industry. We keep hearing about it and seeing it in ads but do you really know what it is or why your skin needs it? Not many people do. That’s why I was thrilled to find this article at Avon that explains everything you need to know about Hyaluronic Acid.

Hyaluronic Acid at Avon

When skin is hydrated, it appears firmer, plumper and has a luminous glow. But the ability for skin to hold so much moisture is the key. Enter hyaluronic acid – a skin care ingredient must-have that’s sweeping the beauty industry.

And for good reason.

Hyaluronic acid is a super hydrator that can hold up to 1,000 times its own weight in water. As we age, our body’s natural production of hyaluronic acid slows down. It’s no wonder then that hyaluronic acid has become a key ingredient in gels and serums across beauty brands.

So here’s everything you need to know about this super ingredient and how you can, and should, be adding it to your skin care regimen.

CONTINUE READING AT AVON

When you’re done reading, Shop Avon’s Hyaluronic Acid-Infused Collection: Hydra Fusion

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